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Towards PR 2.0 = RSS Marketing + A Conversational Mindset
These days we get asked more and more: “is what you do PR?” We tend to say, “hmm not really – but kind of” …the answer seems to depend on whether we are talking with someone who can actually understand...
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WOM-ophily: Why does social media marketing matter?
I really wish this was a word. Internet might make it to be but I doubt it . WOMophily. Okay, think “homophily”. Wikipedia explains…..“Individuals in homophilic relationships share common...
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